February 21, 2024

Milan and Naples, the brands that are growing the most in Europe

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The current Brand Finance ranking shows the first effects of the newly gained competitiveness. Now Serie A must strategically seize the opportunity to increase sales

stand the teams in the quarterfinals of the European Cups, five in the semifinals, three in the final, await Inter and Fiorentina after Roma’s bitter defeat. The Italian countryside outside the border was a revival of the good old days when we could boast of ‘the finest championship in the world’.

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